why website is important for business
why website is important for business

Why website is important for business in 2019? Firstly, it with be ideal to start with the meaning of website. What is a website? Website is described as a single unique domain name which comprises of multiple webpages. As of today, the use of website for brand development and awareness is inevitable. As we all know that the dream of all business owners both SME(Small to medium Enterprises), and large companies are to make sales and obviously make profits.

But it is very surprising that most small business are not utilizing website. How is it possible for you to make it real big in your business, when you are not online? If you are not utilizing website in this modern age for your business, No doubt you are missing out on some opportunities and also losing some awesome customers or clients.

Putting your business online is very important, as the world is now going digital. It provide you as a business owner a numerous benefits. Having your business online, helps to understand your customers, knowing what they want, easily build relationship with them and also make it super easy to find or locate your business.

The aim of this content is to help you have a better understanding of why it is important to have a website for your business and we believe by the time you are done reading this article, you will be convince to have a website for your business.

1. Available 24/7

One of the most important reason for having website is that it makes your business to be accessible anytime any-day, regardless of the country or the devices your visitors are checking from. Once there is internet connection on the device, your website will be displayed. Many people prefer to go to website these days to know more about a particular business or brand. So therefore, you need to make sure you invest both money and time on your website. The website must be updated regularly so that your visitors will have new things to look at when they visit.

2. Credibility for a new Business

Having a website for your your business is one of the easiest way for people to trust you and your brand. People feedbacks on your website and testimony is very important. In fact this is one of the thing that most people look at when visiting a business website. Having some good feedbacks and testimony o your site, help people to trust your business and be willing to buy or work with you. You also needs to make sure that you provide good quality to help you even gain more credibility with the word of mouth from your trusted customers.

3. Make both the life of you and your your customers easy

Obviously there is no doubt that website make your life and that of your customer easier. Imagine, leaving your house and going to the market for shopping and at the end of the day you are unable to find what you are looking for, how would you feel? very bad right. It means you have wasted your time, energy and even transport fare in most cases. Having a website make it super easy for your customers to shop at the comfort of their home. If you are really serious with your business, having a website and listing all your available products will be of help to you and your ideal customers.

4. Knowing your customers

As we have mentioned earlier, social media and website will help you to know more about your customers. With the help of Google analytics, you will be able to know where your customers are coming from and what they are doing on your website. In addition, you will also know which webpage they are visiting more and the amount of time that is being spent on every page.

When you get all this valuable informations, you will be able to determine exactly what your customers want and this will help you to concentrate more on the quality of your product and services. Understanding your customers is essential for your business because your clients are the ones that are making your business to be in existence, so you have to treat them right, listen to them and respond their needs.

5. You make more sales by marketing

You should have it at the back of your mind that putting your business online and doing some marketing is absolutely an investment. Some small start up company might decided to have a website but not putting some money into marketing is very wrong. Imagine you have spent some money on developing or creating a good looking website but no one knows about it. What is the essence of you creating a website for your business? The possible answer is because you want people to know about your business and patronize you.

In order to make return on your investment, you need to send the right people to your business website through marketing. There are lot of way you can market your website, through word of mouth and advertisement. Since you are online, you will make use of Social Media to put your business or brand in front of your customers. You can make use of Pay Per Click marketing or any other one that will work with your business. Your digital agency company should be able to advice you on which platform and the type of ads to go for.


Regardless of size, it is crucial to have a website for your business. The above points are more than enough for you to create a website for your brand. Your website can also be a disadvantage to your business if it is not looking professional. People only want to interact or buy from a website that look well developed.

Here at lifetobrand, we develop stunning and eye-catching website and yet still function properly, while we still maintain our clients description in most cases. You can contact us today, to let us add life to your idea by designing a good looking website for your brand.

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